We're excited to share with you our newly revamped logo! You may already be familiar with it, but we made some subtle updates. Read on for a breakdown of the changes and significance.
Mkono means "hand" in Swahili, one of the official languages of Kenya. This name represents the foundation behind our operating model and mission: lending a hand to young entrepreneurs to bring the change they envision. This concept is what we wanted our logo to best capture.
A breakdown of the logo
The arches of the logo illustrate a specific image: hands of two individuals coming together, emphasizing the importance of collaboration to drive change. They also represent the close and synergic relationship we maintain with our entrepreneurs. We believe that lasting change can only occur if all parties, from our team to entrepreneurs and local communities, act together.
The newly introduced curved ends to the arches not only make for a seamless look to our design, but highlight once again the idea of harmonious collaboration, as well as Mkono's supportivity to entrepreneurs.
The block font of the logo conveys our ambitious side. It is straightforward and easy to understand, to represent how we strive to operate and provide our services. Our vision is to change microfinancing for the better. We want to drive measurable impact with the entrepreneurs we work with.
And the pink color of the logo showcases your youthful and vibrant personality. We form a network of young professionals working together to empower young entrepreneurs!
We would like to thank Ali Mapara who lended his time and expertise to help design this new logo. If you are curious to see the work Ali has produced, head to his page here.
Mkono strives to empower entrepreneurs to become change-makes in their communities. We do this through our loans and mentorship programs. To learn more about our mission and services, see this page.